ALDO launches new autumn/winter campaign
Footwear retailer ALDO has launched a new autumn/winter global campaign called “Inspiration is
Everywhere”.
ALDO said the cast members for the campaign were chosen for their unique personal style and include TV personality and model Irene Kim, artist Phoebe Collings-James, director Sandra Winther, model/musician Staz Lindes, and actress Fabianne Therese.
The campaign also includes DJ Will Power, ballet dancer Joshua Thew, community creative Olu Alege, and radiologist/home improvement blogger Chris Nicholas.
Douglas Bensadoun, chief creative officer for ALDO, explained: “‘Inspiration Is Everywhere’ is an evolution of the work we’ve been doing over the past few seasons. ALDO is a facilitator, a co-conspirator, empowering our customers to express themselves and to wear their inspiration proudly. To reflect this collaboration, the campaign is presented as a diptych: two side-by-side images that play off each other visually and conceptually.
“On one side, there’s an introspective and impassioned portrait by Matteo Montanari,showcasing the individual and their personal style. On the other, a still life photographed by Bela Borsodi, playfully irreverent and abstract, bringing their inspirations to life. Together they work in harmony, giving the full story of the individual and what it is that inspires them.”
The launch is being supported by an integrated and tactical worldwide marketing campaign across a variety of channels including print, digital, out of home and social media extensions.
