GENERAL MERCHANDISE NEWS
Aldi to revamp own-label ranges
4 July, 2012 | by Retail Bulletin
Aldi has announced plans to extend and improve its Everyday Essentials and Specially Selected ranges during the next six months.
The discount retailer said that the Everyday Essentials range will have new lines added over the next few months as well as new packaging. The premium Specially Selected range will also be expanded.
A spokesman for Aldi said: “We are gradually expanding our Specially Selected range of products as they are popular with our shoppers. The Specially Selected Christmas range will include products such as our Orange Topped Christmas pudding which flew off the shelves when it first launched last year.”
