Aldi shows they get the basics right in-store and online
Supermarket Aldi is renowned for competitive prices, but in the week that Sitemorse finds it has the best working website of the global top 250 retailers, the company has also been given a major loyalty boost by its shoppers.
The Sitemorse quarterly Global Top 250 Retail Index, comparing the websites of top international companies, ranks Aldi first with a score just under eight out of a possible ten marks, ahead of nearest rival ICA of Norway.
Both results show that Aldi is getting the basics right for in-store customers as well as for its many website users in the UK.
A trade magazine survey of 1,200 shoppers found that Aldi scored highest for supplying good quality products at good prices – the key driver of customer loyalty. It also scored highest for giving customers low prices. According to the survey, Aldi customers are now the most loyal in the UK, overtaking high-end retailer Waitrose as the supermarket with the most unwavering support from shoppers.
Sitemorse CEO Lawrence Shaw says Aldi’s results show how things are changing for the dominant superbrands such as Tesco, Waitrose and Sainsburys.
“It’s great to see that their customers rank Aldi number one in the Grocer survey covering both quality and prices. Getting the basics right for customers is most important, but it’s also essential online – and Aldi have proved it with a top slot across in-store and digital.
“We regularly compare the websites of the top retail companies both in the UK and around the world and Aldi’s site has scored consistently well, as have other brands such as Spar. Because they and Aldi are most associated with value for money, they are perhaps not the brands you would most expect to have the best websites in their sectors” he added.
The Sitemorse Global Top 250 Retail Index was published in April 2013. As well as Aldi, Norway’s ICI AB, Alliance Boots and Spar were high flyers. US retailer Nordstrom was the biggest climber in the survey, and Spain’s Mercadona was ranked highest on accessibility.
