Aldi leads the grocery market for growth
Aldi has again dominated the grocery market in terms of growth during the last three months according to the latest figures released by Kantar Worldpanel.
The discount retailer recorded more than 25% growth throughout the 12 weeks to 2 October. This was five times the 5.1 % growth of the total market which is below the 5.7% grocery price inflation.
Of the big four supermarkets, Morrisons posted the strongest growth at 6%. Asda held share at 17.1% during the 12 weeks which contrasts with the declines seen in previous periods and reflects the inclusion of newly converted Netto stores.
Waitrose grew its share from 4.2% of the market to 4.4%.
Kantar said it was too early to see the results of recent price matching promotions launched by retailers but stressed the effects would be critical to future performance.
Commenting on the figures Edward Garner, director at Kantar Worldpanel, said: “The gap between inflation and growth has become a major feature of the grocery market as shoppers trade down to cheaper products and retailers strive to convince consumers they are combating inflation. As a result, those retailers with a low price message are the driving force in the market, with Iceland and Lidl enjoying sales growth of over 10% year-on-year, and Aldi leading the market with 25.1% growth.”
Kantar said that despite inflationary and budgetary pressures, the ‘Two Nations’ effect has continued. Waitrose achieved 9.4% growth this period and the premium ranges at Tesco and Sainsbury’s showed double-digit growth.
Kantar Worldpanel monitored the household grocery purchasing habits of 25,000 demographically represented households across the UK.
