Adidas outlines ambition to grow own-brand stores across the UK
Adidas has announced the start of a new roll out plan in which the sportswear brand will increase its focus on its own-brand retail stores.
Starting with the launch of a new store in Leeds tomorrow, Adidas will begin expanding its own-store presence as part of a strategy to grow its share of the premium brand market and to develop its presence across major cities throughout the UK. Currently the brand has six stores across London, Manchester, Birmingham and Liverpool.
The 608 sq m store in the new Trinity Leeds shopping centre will bring 34 jobs to the city and is set to be the brand’s biggest outlet outside of the capital. It will feature the brand’s sports performance and fashion ranges and will also include the only dedicated Adidas by Stella McCartney area outside of London.
In addition, 46% of the Adidas Originals range will be exclusive to the Leeds store, as will exclusive colourways of the brand’s popular ZX footwear range. The store will also feature a specialist sports performance area catering for the city’s passion for football, rugby and also cycling ahead of the Tour de France coming to Yorkshire in 2014.
Never Miss a Retail Update!Rupert Campbell, retail director for Adidas UK said: “Leeds is the first step in an effort to increase our own-store growth and with its great football and rugby heritage, famous University and reputation as a UK fashion-hub; Leeds was the perfect place to start this.”
“The arrival of our biggest store outside of London will provide new jobs and a unique Adidas experience for the people of Leeds and this is something we hope to replicate elsewhere in the UK and are very proud of as a brand.”
