118 118 mobile web service now free from smartphones
UK Directory service 118 118 has opened up access to the full complement of its directory listings for anywhere in the UK free of charge from any mobile with web capabilities.
The new mobile web version of the service is one of the the most advanced – yet refreshingly simple – mobile web services that we have come across. A key element is that the service will work on almost any mobile device and delivers results that are relevant and useable.
When accessed from an iPhone, the service presents the user with a link to download the iPhone application, which for the majority of mobile users, is nicely designed and easy to use. The quick mobile web service offers additional information like opening times, maps and the ability to click on a link to call the business directly.
Retailers will also benefit from the fully optimised content to enable their sites to be discoverable by mobile search engines. In addition, the map feature and opening times are a key aid to helping customers find and visit the business.
The service is powered by mobile specialist Mobileweb Company which is supporting an increasing number of retailers to deliver value from mobile.
