Waitrose to expand its export business to meet demand for its own-brand products
Waitrose is to rapidly expand its export business to meet global demand for its own-brand products.
The supermarket said the demand has grown by 92% in the last decade as it continues to expand into new territories.
Meanwhile, sales are currently up 14% on last year.
Waitrose first began exporting products more than 25 years ago by shipping to Hong Kong. Today, the Waitrose brand can be found in 42 territories, including Malaysia, Chile, Jordan, Singapore, Vietnam, Thailand and nine Caribbean islands.
The supermarket said it will now be shipping to more countries and offering a greater range of products. Top selling products so far in 2023 include Essential Waitrose Chopped Tomatoes and Essential Waitrose Toilet Paper.
Over 2,000 Waitrose own label products are now available around the world, including chilled, frozen, store cupboard staples and health and beauty lines.
Waitrose also has 15 shops in Dubai and Abu Dhabi through a partnership with Spinneys.
James Bailey, executive director for Waitrose, said: “Waitrose has truly been overheard around the world and shoppers from Antigua to Vietnam want to get their hands on our products, which are renowned for taste, quality and provenance.
“We’re now expanding our international business to cater for the growing global demand from local residents and British expats who miss the taste of Waitrose from home.”
