THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Waitrose pledges further support for pig farmers

Waitrose has strengthened its emergency support package to help pig farmers as they battle against falling prices. In a statement, the supermarket said it will be… View Article

FOOD AND DRINK NEWS UK

Waitrose pledges further support for pig farmers

Waitrose has strengthened its emergency support package to help pig farmers as they battle against falling prices.

In a statement, the supermarket said it will be extending its pledge to pay a fair and sustainable minimum price for pork to all of its farmers, even if prices continue to fall.

Jake Pickering, senior agriculture manager for Waitrose, said: “We need to support our farmers before it’s too late to save their bacon. They kept food on our tables through the pandemic, and we need to help them through their tough times too.

“By guaranteeing a base price for pork, we’re protecting farmers for the months ahead and allowing them to plan for a long-term, sustainable future.”

The move follows on from Waitrose’s previous commitment which was announced in November 2021. At the time, the supermarket agreed to review the pledge on a regular basis.

Details of the latest support were shared at a pig crisis summit which was chaired by the The Department for Environment, Food and Rural Affairs on 10 February. Bringing together leading retailers, the National Pig Association, National Farmers’ Union and leading pork processors, the meeting sought to find long-term solutions for the problem.

Rob Mutimer, pig producer and NPA chair, said: “We welcome Waitrose’s continued support of the British pig industry. The commitment made shows that there is a huge amount retailers can do in terms of the price and promotion of British pork; only with their support can we plan for a sustainable future for our industry.”

Pickering added: “We’re urging other competitors to follow our lead, committing to 100% British pork and supporting farmers when it matters most.”

Subscribe For Retail News