Waitrose partners with Just Eat as it ramps up convenience ambitions
Waitrose has signed a multi-year deal with Just Eat as it looks to expand its presence in the on-demand grocery and convenience sectors.
In the coming weeks, Just Eat customers will be able to order food and drink to be delivered in 30 minutes or less from 229 Waitrose stores in places like Birmingham, Glasgow, London, Manchester and Stirling.
Waitrose has seen average weekly on-demand grocery sales increase by 140% in the first six months of the year which has helped it to reach a wider range of customers.
James Bailey, Waitrose executive director, said: “As demand for greater convenience has grown, so have expectations of convenience food – and rightfully so. Neither show signs of slowing and that is a huge opportunity for us.
“Partnering with Just Eat allows us to reach even more customers who want to be confident they are getting the same commitment to quality, taste and ethical standards whenever and wherever they want to enjoy great food.”
Just Eat shoppers will be able to order from thousands of items, including Waitrose’s revamped premium range Waitrose No. 1 and the Essential Waitrose value range.
Waitrose Duchy Organic, fresh ready meals, free-from and vegan ranges, wines, beers and spirits, and British brands Gail’s Bakery and Deliciously Ella will also be available.
Claire Pointon, managing director for the UK and Ireland at Just Eat, said: “Many of today’s consumers no longer consider speed a luxury but a necessity.
“This is supported by Just Eats’ own research – three in four people who have ordered on-demand groceries believe it will become a part of their daily lives.
“Just Eat is proud to be leading this change and so we’re thrilled to be adding Waitrose to our list of grocery partners, strengthening the choice and value available for customers on the platform – whenever, and wherever, they need us.”
Waitrose recently announced that it will be opening up to 100 convenience shops across the UK in the next five years to add to more than 90 Shell forecourt shops it supplies and a franchise agreement for shops in 27 Welcome Break motorway service areas.
