Waitrose launches premium Indian wine
Waitrose has said it will become the first UK supermarket to stock a premium Indian wine when it begins selling wine this week from Vallonné Vineyards, India’s first boutique winery and vineyard.
The supermarket is making the move due to a 91% increase in customer demand for wines from lesser-known countries compared to last year.
The Vallonné Vineyards Reserve Cabernet Sauvignon will be priced at £19.99 and will be available exclusively on Waitrose Cellar.com. Situated on slopes of the Sahyadri ranges near Mukhne Lake and overlooking the Kavnai peak, the vineyard produces premium French-style wines with varietals and blends that are unique in the Indian wine market.
Xenia Ruscombe-King MW, wine buyer at Waitrose, said: “Over the last few years we have seen wines from more unusual countries becoming very popular with our customers, especially when they offer great quality. The Indian wine industry has been going from strength to strength over the last 20 years and we are now seeing some fantastic quality wines being produced to rival those from classic wine-making countries. This is the perfect wine to try if you love a classic French Bordeaux.”
