Waitrose launches new Urban Pizza range
Waitrose has launched a new range of takeaway style pizzas, sides and dips as it looks to capitalise on the growing urban pizza scene.
The supermarket said the Urban Pizza range has been designed to be the ultimate “fakeaway” with four pizzas, four sides and two dips. available.
The range has been inspired by a number of current trends and features items such as a carbonara pizza topped with pasta, a Detroit style pizza called Big Cheeseburger, and a hot sauce dip with buttermilk.
Zoe Simons, senior development chef at Waitrose, said: “The urban pizza scene is booming with restaurants opening all around the world, so we wanted to give our customers the same great taste and trends at home.
“We already have our Waitrose No.1 and Waitrose Stonebaked pizza ranges, which our customers know and love – Urban Pizza has given us the opportunity to experiment and to bring new and exciting pizza trends from the urban pizza scene to shelves.”
The range will be on an introductory offer of 25% off until 25 September.
