THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Waitrose launches Food to Feel Good About brand promise with new campaign

Waitrose has launched a new integrated campaign for its new Food to Feel Good About brand promise as it looks to highlight quality, taste, ethics and… View Article

FOOD AND DRINK NEWS UK

Waitrose launches Food to Feel Good About brand promise with new campaign

Waitrose has launched a new integrated campaign for its new Food to Feel Good About brand promise as it looks to highlight quality, taste, ethics and value.

The campaign has been developed using data from the supermarket’s customer strategy which is based on insights from over 4,000 target customers and partners.

Martin George, customer director at Waitrose, said: “We wanted to create a fully integrated campaign to bring together the quality, taste, ethics and value our customers can feel good about.

“With customers becoming increasingly discerning about where they spend their money, our ambition is to ensure that our brand refresh will help to make Waitrose feel more relevant and more compelling for our customers.”

The campaign features a hero 60 second TV ad that has been created by adam&eveDDB and directed by the award-winning Bryan Buckley of Hungryman. Narrated by actor and comedian Jamie Demetriou, it takes viewers on a journey through a series of different “food moments”.

The media campaign will run across TV, BVOD, You Tube, OOH, print, display and social.

Subscribe For Retail News