Waitrose invests £30 million in cutting prices
Waitrose is investing £30 million in cutting prices and said a further round will be made in the spring.
The price reductions span 200 of the supermarket’s own-brand products across meat, fruit and vegetables, as well as kitchen cupboard essential items.
Prices have been cut by an average of 8% across its Essential and Duchy Organic brands. although there are reductions of 10% on average on meat, fish poultry, dairy, frozen and ready meal lines.
The news comes after Nielsen revealed last week that Waitrose is running neck and neck with M&S when it comes to food with each holding a 3.8% share of the market.
Waitrose said there will be more price cuts to come in the spring.
The supermarket’s executive director James Bailey said: “This £30 million investment in new lower prices demonstrates our continued commitment to offering customers the best value for money without compromising our unique, high quality food sourced to industry leading animal welfare standards.”
