THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Waitrose finds new way to help small cheese makers during Covid-19 crisis

Waitrose has launched a special “best of British” cheese selection box as it looks to help small artisan suppliers throughout the coronavirus crisis. Available at the… View Article

FOOD AND DRINK NEWS UK

Waitrose finds new way to help small cheese makers during Covid-19 crisis

Waitrose has launched a special “best of British” cheese selection box as it looks to help small artisan suppliers throughout the coronavirus crisis.

Available at the 251 Waitrosee stores that have cheese counters, the box is filled with five of the supermarket’s most popular British artisan cheeses including Westcombe Cheddar, Sussex Charmer, Yorkshire Blue, Cornish Yarg & Rosary Garlic & Herb Goat’s Cheese.

Waitrose said the Covid-19 pandemic has resulted in more customers either shopping online or speeding up their in-store shop, so the move will help small scale artisan cheese makers who usually get their business from customers visiting the in-store cheese counters.

Alice Shrubsall, assistant cheese buyer at Waitrose, said: “Covid-19 created a big shift in the way people shop, particularly in the early stages, with more people wanting to grab and go. We recognised this trend and quickly adapted our approach to ensure our smallest cheese counter suppliers had the opportunity to sell their products in packaged form so that they didn’t lose out to the fast shopping habits adopted by customers in recent times.

“The response has been great and our customers are already returning to our cheese counters as a result of a greater wrapped assortment, which has allowed them to choose from a wide variety of cheeses while giving them the flexibility to grab and go.”

The boxes are priced at £15.

Subscribe For Retail News