Waitrose cracks down on Easter egg packaging
Waitrose is to almost halve the amount of single-use plastic on all its own brand Easter eggs and confectionery this year as it works towards its goal of eliminating the use of unnecessary packaging.
Thousands of the supermarket’s own brand Easter eggs arriving on shelves this month will contain 44% the amount of plastic and 18% less card.
In addition, much of the packaging will be made from recycled materials, which means that 99.7% of the Easter range packaging can be widely recycled.
Christina Capellaro, packaging development manager at Waitrose, said: “For many years, Easter eggs have been wrapped in foil, protected in plastic and covered in cardboard. To many, this seems excessive and is an area where we know we can make a real difference. So this Easter, our customers can enjoy the same great taste with less packaging.”
The initiative takes Waitrose closer to its pledge to make all packaging either widely recycled, reusable or home compostable by 2023.
Waitrose is also offering cutting out single use plastic from its seasonal range of mugs, plates, cups and decorations. In addition, the supermarket’s Easter horticulture range is glitter free for the second year.
