Waitrose begins exporting to Jordan
Waitrose & Partners has begun exporting to Jordan through an agreement with the country’s Cozmo supermarket chain.
Founded in 2003, Cozmo operates five supermarkets in the Jordanian capital of Amman and sells a variety of local and imported brands.
Waitrose is the only UK supermarket to have its goods stocked by the chain. Customers can choose from items from its Essential Waitrose, Waitrose Duchy Organic and free-from ranges where products include pasta, rice, pasta sauce, dried fruits, bottled sauces, mustards and dressings, biscuits and coffee.
Barry Delehanty, head of B2B growth and development at Waitrose & Partners, said: “It’s incredibly encouraging that the reputation of Waitrose & Partners and the quality of our products to continues to grow outside the UK to open up opportunities with a leading retailer like Cozmo and bring our brand to a new audience.”