Waitrose announces launch of ZOE “first-to-market” food supplement in its stores
Waitrose will be stocking the ZOE science and nutrition company’s “first-to-market” daily whole food supplement in its stores from 17 July.
ZOE’s Daily30+ is a savoury mix of seeds, herbs, nuts, legumes and functional mushrooms which have been created to provide the diversity of over 30 plants and introduce over 35 different types of fibre in one scoop. The supplement can be added to a variety of meals for breakfast, lunch and dinner.
Waitrose will be stocking a 7-day pack (£10 introductory offer, then £13.50) and a single serve pack (£2.25) of Daily30+. The single serve pack will also be available in the ‘snack’ category of the supermarket’s Food to Go meal deal.
The move forms part of Waitrose’s wider health ambition to make it easier for customers to make healthy choices.
Charlotte Di Cello, Waitrose commercial director, said: “We are excited to be saying hello to ZOE in Waitrose, starting with this exclusive product launch. Our partnership enables us to tap into ZOE’s expertise, which is led by science, and help our customers make more conscious choices.”
Sara Gordon, GM ZOE Daily30+, said: “Together with Waitrose we’re making it easier to build healthy habits, and hope people not only enjoy adding the Daily30+ to their favourite dishes, but feel great as a result.”
