FOOD AND DRINK NEWS UK
Virgin Wines announces strategic partnership with Ocado
4 October, 2024 | by Angela Beevers
Online retailer Virgin Wines has agreed a strategic partnership with online supermarket Ocado.
The move means that Ocado customers will have access to an exclusive selection of 50 wines from the Virgin Wines portfolio,
Previously available only to Virgin Wines customers and sold as part of multi-bottle cases, the wines will also be offered as individual bottles for the first time.
Jay Wright, chief executive at Virgin Wines, said: “We are thrilled to be working with Ocado to bring our expertise in sourcing and creating wines to its considerable audience.
“This collaboration allows us to introduce Ocado customers to a hand-picked selection of exclusive wines from our large and distinctive portfolio.”
