Three quarters of meat eaters would opt for vegan food at a BBQ
Plant based BBQs are set to sizzle as 78 per cent of meat eaters would choose to try a vegan BBQ alternative, new research reveals.
Convenience retailer Co-op has seen the sales of its own plant based GRO range increase by +18 per cent in 2022, suggesting that plant-based BBQ’s may become the norm.
As the flexitarian diet continues to sweep the country, 44 per cent of meat eaters would be tempted to choose a vegan product, but would judge it by how the food looks, followed by how it smells (34%) or how it sounds when being eaten (29%).
It could be a subconscious decision for many, with 37 per cent of UK adults having noticed more vegan options at BBQs recently and even more 16–24-year-olds (55%) noticing a significant change in the traditionally meat-inspired spread.
Plant-based product developer at Co-op, Saskia Pinnington, says: “As the quality and flavours of plant-based alternatives continues to improve and vegan options become more of a staple at BBQs across the country, we’ll see more people buying into this lifestyle. We’re seeing people expand their BBQ horizons and move away from the standard hot dog and burger, so it’s important as a convenience retailer that we have the range to be able to cater for everyone.
“What’s even more important is that plant-based food shouldn’t cost more than non-vegan food, which is why we’ve price-matched our GRO range to meat and dairy-based counterparts, saving our customers money on the foods they love.”
Co-op is welcoming a number of plant-based products to its GRO range this summer, including award-winning GRO The Bhaji Burger, GRO Spicy & Smoky Hawt Dawgs and GRO Shawarma Kebabs.
