Tesco’s move to highlight marked down food bargains expands to 300 stores
Tesco is rolling out signs that help customers find marked-down yellow sticker food items to 300 more stores.
The new signage, which states ‘reduced in price, just as nice’, shows shoppers where fresh produce such as salads, meat, bread, and sweet treats which are close to their expiry date are displayed.
The supermarket said it is now considering whether to roll the signs out even further across its estate.
Tesco group quality, technical and sustainability director Claire Lorains said: “At Tesco we have no time for food waste and we do everything we can to reduce it.
“Our customers are always on the lookout for great value food, and our rebranded ‘reduced in price, just as nice’ signage makes it easier than ever to spot a short-dated and top-quality bargain.”
The initial move last October was made after a survey revealed that shoppers would pick up more yellow sticker food items if the marked down area where they are placed would look nicer.
Tesco’s Hatfield Extra store in Hertfordshire was the first to feature the signage.
