Tesco Media & Insight Platform makes two key appointments to drive growth with agencies
The Tesco Media & Insight Platform has made two key appointments to support growing demand from agencies for the delivery of retail media campaigns.
Currently head of UK agency development at Amazon, Steve Edwards (pictured) has been appointed to the newly created role of head of agency where he will draw on his experience in building and executing trading agreements and joint business plans with leading agency groups.
In his nine years at Amazon, he has also held a variety of other positions, including global head of agency planning & insight and head of emerging ad products.
In a second appointment, Russell Franklin will join the team as head of client business development, with a remit to expand the role of Tesco Media among a broader range of clients, including non-endemic advertisers.
He previously worked with Pinterest where his most recent role was lead client partner for emerging clients. Before that, he worked with Google and Zenith.
Both Edwards and Franklin will report to Nick Ashley, client development director at Tesco Media & Insight Platform.
Ashley said: “Retail media is no longer solely a bottom of funnel opportunity; increasingly, it is playing a broader role across the full marketing funnel for a wider range of clients.
“With agencies rapidly enhancing their capabilities in this area, and clients outside of FMCG increasingly aware of the opportunities retail media presents, now is the right time for us to extend the team further.
“To attract senior digital leaders of the calibre of Steve and Russell is a sure sign that Tesco sits firmly at the heart of the current media landscape.”
Tesco Media & Insight Platform is a partnership between Tesco and Dunnhumby, the customer data science firm.
