Tesco launches personalised Clubcard Challenges
Tesco Clubcard holders will have the chance to collect up to £50 worth of points by taking part in the supermarket’s new AI-powered Clubcard Challenges promotion.
Three million Clubcard holders will be invited to participate and those who accept will receive 20 challenges that have been personalised for them.
Challenges will range from ‘spend £20 on our Summer BBQ range over the next 6 weeks’ to ‘spend £10 on plant-based meals’. If a customer completes the challenge, they will be rewarded with extra Clubcard points.
Of the 20 offers available, customers can choose the ten that they most want to complete to get a maximum reward of £50 in Clubcard points.
Lizzie Reynolds, group membership and loyalty director at Tesco, said: “We are constantly looking for ways to make Clubcard work harder for our customers. With Clubcard Prices on around 8,000 products, it is saving customers up to £360 off the annual cost of their groceries.
“Personalisation is about using what we know about customers to make their experience better and our rewards more helpful and we’re very excited to see how our customers respond to Clubcard Challenges.”
