Tesco launches latest ad highlighting efforts to tackle food waste
Tesco has launched the latest in its series of ‘Food Love Stories’ adverts as it looks to highlight its efforts to tackle food waste.
For the first time, the ‘Food Love Stories brought to you by Tesco’ campaign showcases Community Food Connection, the retailer’s surplus food redistribution scheme, and Bo’ness Academy, one of 5,000 charities that benefit from the scheme across the UK.
Bo’ness Academy receives surplus food each week from the Tesco Bo’ness store and turns it into homemade snacks and cakes for its on-site community café.
Alessandra Bellini, chief customer officer at Tesco said: “‘Food Love Stories’ is all about how passion for good food can bring people together. So we’re delighted that our new campaign showcases the work of the pupils and teachers at Bo’ness Academy, who turn surplus food from Tesco into delicious food for their local community.
“By the end of the year, no food fit for human consumption will go to waste from our UK stores. Bo’ness Academy is just one of over 5,000 local organisations across the UK benefiting from working with our Community Food Connection programme to use surplus food.”
The Community Food Connection programme has now reached a new milestone of 10 million meals of surplus food donated to local charities and community groups right across the UK. The scheme, run in partnership with food redistribution charity FareShare, enables Tesco stores to donate unsold food through a technology platform developed by Irish Social Enterprise, FoodCloud.
FareShare chief executive Lindsay Boswell said: “It’s fantastic that Tesco’s new ‘Food Love Stories’ advert will go out on primetime national TV and help raise the profile of surplus food. There’s no reason at all for good quality, in date food to be thrown away when it could go to a charity who needs it, and the fantastic community café at Bo’ness shows just what a difference that food can make.”
The scheme is currently live in over 1,700 stores, and will be rolled out to all Tesco stores by the end of this year.
