Tesco appoints former Costa Coffee senior executive as customer director
News has emerged that Tesco has appointed former Costa Coffee commercial, marketing and innovation director Becky Brock as its new customer director.
Having joined the supermarket in June, she will be responsible for leading the customer, loyalty, digital, insight agenda and will also have a mandate to create new revenue streams from data and personalisation.
In a post on LinkedIn, Brock said: I’m delighted to announce that I’m going to be joining Tesco as customer director to head up marketing and drive forward their digital and personalisation priorities across the business. It’s a hugely exciting opportunity to be a part of their next growth chapter.”
Prior to joining Costa Coffee in 2020, she worked with John Lewis, most recently as transformation director.
Earlier in her career, she held senior roles at Outdoor and Cycle Concepts and Home Retail Group.
