Starbucks introduces cold brew coffee infused with nitrogen
Starbucks has introduced Nitro Cold Brew on tap at its first location in the UK in London as it looks to roll it out to up to 100 more stores around the country this summer.
Nitro Cold Brew takes the existing Starbucks Cold Brew recipe and infuses it with nitrogen. The brand said the infusion gives the coffee a velvety and creamy texture that customers can see and taste. It is served cold, unsweetened and without ice to highlight the flavour the cold brewing process brings out in the coffee.
Maria Sebastian, senior vice president of brand at Starbucks EMEA, said: “This is an entirely different kind of cold coffee experience – one we think will revolutionise the category and the way our customers think about our cold coffee menu.
“London is one of the most competitive coffee markets and so we’re delighted to bring this to our customers here first, with plans to bring it to more stores around the country this summer.”
