Sitel Group accelerates global transformation with rebrand to Foundever
Sitel Group®, one of the largest global providers of customer experience products and solutions, has announced its rebrand to Foundever™.
Since acquiring Sykes Enterprises, Inc. (SYKES) in 2021, the group has solidified its place as one of the top three CX providers in the world. The rebrand to Foundever reflects the company’s commitment to innovation, dynamism and best-in-class CX delivery.
Foundever has a global team of 170,00 who are supporting over 750 brands including John Lewis Partnership and Waitrose, with more than 9 million conversations every day in 60+ languages across 45 countries.
“The CX industry has changed drastically since we founded this company 30 years ago,” said Laurent Uberti, President, CEO & Co-founder, Foundever.
“What was once manual and local is now digital first and global. Yet, CX remains rooted in human-to-human interactions. For over three decades, we have sought to innovate and adapt with the times while maintaining a strong human-centric element to our solutions. I’m proud to say that we have successfully grown from a small startup to a global company that delivers over 9 million customer conversations and insights each day to help our clients navigate their digital transformation journey. Launching Foundever is a chance to bring us back to our entrepreneurial roots and simplify CX for the brands we support.”
“This new chapter of becoming Foundever gives us the opportunity to build on the company values that have been in place for decades,” said Olivier Camino, Global COO & Co-founder, Foundever.
“Consumer demand is changing and brands must be able to deliver customer experiences faster and with more complexity. Since we founded this company, we’ve continued to evolve and transform to meet modern-day needs, finding a balance between human and technology. Because we know the employee experience is the customer experience, we’re committed to maintaining an employee culture that is diverse and inclusive, creating an environment that helps our Foundever family not only to meet their goals, but exceed them.”
The new brand celebrates the foundation of expertise on which the company was founded. While ever evolving, the organisation maintains the same principles today it was founded upon, maintaining the same level of curiosity and passion. “Found” represents our constant curiosity to seek out innovation to create grounded solutions, and “ever” signals the agility and drive to continuously adapt to the market and clients’ changing needs.
