Selfridges raises the bar with Lobos 1707 Tequila & Mezcal co-signed by LeBron James
Lobos 1707 Tequila & Mezcal, the agave spirit brand co-founded by Diego Osorio and cultural icon LeBron James has launched exclusively at Selfridges.
The brand has officially marked its entry into the European market by making its premium offerings available in the United Kingdom.
The products are set to launch exclusively at Selfridges, spanning all four stores and online at selfridges.com. This momentous occasion follows the brand’s successful international debut earlier this year in Dubai.
Diego Osorio, Founder, and Chief Creative Officer of Lobos 1707 Tequila & Mezcal, expressed his excitement, stating, “I am thrilled to announce that Lobos 1707 & Mezcal is now available in Selfridges and welcome the UK to our wolf pack. We encourage everyone to visit Selfridges and experience our best-in-class tequila!”
Lobos 1707 enthusiasts can find their favorite expressions at Selfridges stores in London, Birmingham, Manchester Exchange Square, and Manchester Trafford. The range, including Lobos 1707 Reposado Tequila, Lobos 1707 Joven Tequila, and the premium Lobos 1707 Extra Añejo, will be available for purchase both in-store and on selfridges.com.
Crafted from the finest ingredients, Lobos 1707’s portfolio boasts an all-natural and gluten-free profile, devoid of color or flavor additives. With a nod to both old and new world techniques, the 100% Blue Weber Agave-based spirit is harvested, distilled, and bottled in Jalisco, Mexico. The liquid undergoes a unique aging process in American White Oak Barrels, culminating in a finish in Pedro Ximénez (PX) Sherry wine barrels using the Solera method, resulting in distinctive flavor profiles and a smooth finish.
LeBron James, an Investor and Partner of Lobos 1707 Tequila & Mezcal, expressed his enthusiasm, saying, “It’s exciting to see our Pack continue to grow as we expand our footprint around the world. We can’t wait for people in the UK and all over to taste our best-in-class liquid.”
Launched in November 2020, Lobos 1707 Tequila & Mezcal is an independent spirits brand led by Diego Osorio and backed by LeBron James. The brand is a blend of heritage and innovation, aiming to foster unity, legacy, and authenticity by honoring an ancient process inspired by the 16th-century voyages of Diego’s ancestor, after whom the brand is named.
The name “Lobos” is Spanish for “wolf,” featured on Diego’s ancestor’s coat of arms, and “1707” commemorates the year of his journey. Lobos 1707 embraces inclusivity with its tagline, “All for the Pack,” emphasising community strength and individual contributions. The brand’s unique process and world-class product are crafted by Master Distillers from both Mexico and Spain, representing the best of both worlds.
Lobos 1707 is not just a brand; it’s a culmination of many hands and hearts. From founders and investors to jimadors, distillers, mixologists, industry leaders, and collaborators, Lobos 1707 believes that every individual brings something valuable to the Pack.
