Sainsbury’s to match millions in donations in a bid to help families in need this Christmas
Sainsbury’s has launched this year’s ‘Help Brighten a Million Christmases’ initiative where every donation is matched by the supermarket up to the value of £1.5 million.
The annual campaign is aiming to raise a total of over £3 million as it builds on the supermarket’s year round work with its charitable partners to provide support to people who need it most over the festive period.
Sainsbury’s said every £1 customer donation provides the equivalent of two hot meals so once matched by Sainsbury’s, each £1 donated could help feed four people in need.
The fundraising efforts will run between 1 and 24 December. Customers will be able to donate physical products in over 1,200 Sainsbury’s stores across the UK, or donate money at checkout points in all Sainsbury’s and Argos stores, via SmartShop in participating Sainsbury’s stores, and when shopping online at Sainsbury’s and Argos.
Sainsbury’s is working with FareShare and other charity partners across the UK to distribute donations.
Mark Given, chief marketing officer at Sainsbury’s, said: “We know that this Christmas may be challenging for people across the UK, which is why we’re doing all that we can to help those in need. We’re proud of all the work we’ve done to support vulnerable communities over the last year and we’re determined to make sure we brighten millions of Christmases this festive season. Each year we’re overwhelmed with our customers’ generosity not only at Christmas but throughout the whole year and we hope that by working together, our donations can really make a difference to others this December.”
