Sainsbury’s to donate over five million meals to families experiencing food poverty
The Sainsbury’s supermarket will be donating over five million meals to families experiencing food poverty through its partnership with Comic Relief.
This will be achieved through Sainsbury’s donating every penny to the charity from sales of packs of By Sainsbury’s and Free From classic mince pies in December ,
Customers will be also be encouraged to donate to Comic Relief in other ways, including at the tills or online, rounding up their shop, or donating their points via the Nectar app. They will also be able to directly support their local community groups by giving grocery items at donation points at the front of Sainsbury’s stores.
Ruth Cranston, director of corporate responsibility and sustainability at Sainsbury’s said: “While for many, Christmas is a magical time filled with presents and food, we know that for those experiencing food poverty, this can be the hardest time of year.
“Giving is at the heart of Christmas for our customers, and that’s why we’re committed to working together with them and Comic Relief to help donate over five million meals and help make good food accessible for all.”
From now until 31 December, Sainsbury’s will also be donating 10 pence to Comic Relief for every festive sandwich sold. In addition, the supermarket will donate an extra £200,000 from the profits of its popular Nourish the Nation Christmas gifts and decorations supporting Comic Relief until 24 December.
All donations will be directed to food redistribution charity FareShare as well as organisations helping families experiencing food poverty.
