Sainsbury’s rolls out Nectar Prices into new categories
Sainsbury’s is expanding its Nectar Price Points initiative by introducing offers on dairy and bakery products for the first time.
The move means Nectar Prices discounts will be offered on a range of dairy products including Cathedral City mature cheese (usually £4.75, Nectar Price £2.75), Philadelphia cheese (usually £2.20, Nectar Price £1), Yeo Valley organic semi skimmed milk (usually £2, Nectar Price £1) and Lurpak 500g butter (usually £5, Nectar Price £3.25).
Lower prices will also be available on a range on some branded bakery products including Soreen fruit loaf (usually £1.50, Nectar Price £1) and Warburtons bagels (usually £1.85, Nectar Price £1).
In addition, discounts will be applied to a selection of Sainsbury’s own-brand lines including Taste the Difference and by Sainsbury’s products.
After launching the Nectar Price Points initiative back in April, Sainsbury’s now has over 900 products included in Nectar Prices.
