Sainsbury’s partners with Kibsons in the UAE
Sainsbury’s has embarked on an exclusive partnership with online grocer Kibsons to enable it introduce its products to shoppers in the UAE.
An award-winning family run business, Kibsons will expand its offering to include an extensive range of Sainsbury’s branded products which customers can order as part of their online weekly food shop.
The range will include 500 Sainsbury’s items such as fruit and cooking sauces, canned items, soups, spreads, oils, vinegars, cereals and pantry essentials including rice, sugar, flour, pasta and rice.
Richard Hodges, head of sales and wholesale buying at Sainsbury’s, said: “We are pleased to be introducing our great quality products to customers in the UAE via our partnership with Kibsons. Kibsons’ fresh food credentials and excellent customer service are famous throughout the UAE and we look forward to working closely with them.”
Sainsbury’s has spent the past few months working closely with Kibsons to bring the partnership to fruition.
Halima Jumani, director of Kibsons, said: “Sainsbury’s is synonymous with high quality and affordable food and we are thrilled to be partnering with them and offering our customers a further enhanced shopping experience. We are extremely excited to launch an initial 500 products, with more to follow in the near future.”
Sharing the same ethos and core values that include access to a wide choice of affordable, great-quality, healthy and wholesome food, sourced in a sustainable way, the Kibsons and Sainsbury’s partnership is a match made in heaven.
