Sainsbury’s offers customers hot takeaways via Deliveroo
Sainsbury’s is teaming up with Deliveroo to enable it to deliver freshly baked pizzas from its supermarket counters to customers’ homes.
The trial service has been launched in five stores in Cambridge, Selly Oak, West Hove, Pimlico and Hornsey.
The pilot is part of Sainsbury’s plans to develop and implement digital technologies to improve the customer experience.
Clodagh Moriarty, Sainsbury’s group chief digital officer said: “With more and more shoppers looking for convenient and affordable meals delivered to their doors, our trial with Deliveroo brings our great value hot food direct to customers’ homes. We’re committed to making it as quick and easy as possible for our customers to shop with us and we’ll be listening to their feedback throughout the trial to understand how we can best serve their hot food delivery needs.”
Deliveroo customers living near the stores will now find Sainsbury’s listed alongside local restaurants delivering in their area. Customers can choose from nearly 50 Sainsbury’s products including sourdough pizzas such as Margherita, Meat Feast and Pepperonia. There will also be a selection of complementary products to make up their takeaway.
Sainsbury’s said extra staff will be on hand to help man its pizza counters which will be staying open later to meet customer demand for late night food.
