Sainsbury’s launches support group for egg farmers
Sainsbury’s has established a new development group to support its egg farmers.
In a bid to offer financial reassurance to farmers in a volatile market, Sainsbury’s will take a leadership position on pay for egg farmers by making a commitment to always pay the cost of production or above for eggs. It also hopes that the move will give farmers the confidence to invest in future business advancements.
Gavin Hodgson, director of agriculture, aquaculture and horticulture at Sainsbury’s, said: “We know how important eggs are for our customers but we’re also aware of the challenges facing egg farmers, such as increased production costs and sustainability targets.
“We’re proud of our history in innovating and supporting the egg industry and our strong relationships with suppliers is the key to making change.
“Last year we moved from one year to five year partnerships with our egg supply base to give them confidence in their businesses. The new Sainsbury’s Egg Group aims to further support farmers, helping shift to more sustainable and resilient production.”
Since 2020, all By Sainsbury’s eggs have been free range. In addition, the supermarket donates 1p for every dozen free range eggs bought by customers to its long-term partner the Woodland Trust with whom it has recently launched an agroforestry initiative.
