Sainsbury’s launches new range of Pan-Asian ready meals
Sainsbury’s has launched 13 new Pan-Asian ready meals and snacks inspired by the flavours of Japanese, Korean, Thai and Indonesian cuisine.
The supermarket is looking to benefit from a growing appetite for Pan-Asian dishes, with research showing that half of Brits have eaten upwards of five types of world cuisines at home over a three-month period, with Japanese, Korean and Thai cuisine among the fastest-growing in the UK.
Sainsbury’s product developer Katy Winterbottom said: “Our new range of meals are inspired by some of the bold and vibrant flavours you’d expect in popular Japanese, Indonesian, Korean and Thai dishes, so our customers can easily enjoy the foods they want more of, without the expense of travelling or hassle of scratch cooking.”
Mains start from £4 and include dishes such as By Sainsbury’s Chicken Pad Thai Noodles, By Sainsbury’s Chicken Yaki Udon Noodles and By Sainsbury’s Spicy Gochujang Style Chicken Rice Bowl.
Priced from £2.50, sides include items like By Sainsbury’s Fried Gyoza Selection, By Sainsbury’s Crispy Panko Prawns and By Sainsbury’s Teriyaki Vegetable Bao Buns.
