Sainsbury’s introduces Nectar Prices on hundreds of products
Sainsbury’s has reduced prices on hundreds of products for members of its Nectar card loyalty programme.
In a move which rivals Tesco’s Clubcard, the new Nectar Prices initiative will give all 18 million Nectar customers savings on a wide range of products when they check out in Sainsbury’s supermarkets or online.
Customers will get discounts on an initial 300 items spanning household products, pet food and confectionery.
Examples include Nescafé Gold Blend coffee costing £4 for card holders rather than the usual £8.10, and Ariel All-in-1 pods washing liquid capsules being priced at £5 compared to the normal price of £10.50.
Nectar customers need to scan their app or swipe their card at the till to make the savings. Meanwhile online customers will have their discounts applied automatically if their Nectar and Sainsbury’s accounts are linked.
Simon Roberts, chief executive at Sainsbury’s, said: “We are delighted to launch Nectar Prices, which will help millions of our customers save more on every trip to Sainsbury’s. There is much more to look forward to, we will keep refreshing Nectar Prices and increasing the variety of products on offer.
“It gets better, Nectar customers who shop in store with SmartShop will receive extra personalised value with Your Nectar Prices, bringing them the best prices on their favourite products. Our customers really are at the heart of every decision we make and we hope they find that Nectar Prices is an exciting way to bring them consistently great value all year round.”
