Rockstar Spirits partner with Amber Beverages UK
Rum disruptor, Rockstar Spirits, moves to Amber Beverage UK.
Rockstar Spirits has appointed Amber Beverage UK as the new distributor of its spiced rum brands.
Rockstar Spirits was founded by CEO, Thomas G Hurst who was recently shortlisted for a regional Food & Drink Entrepreneur of the Year category at the 2022 Great British Entrepreneur Awards.
Thomas Hurst, CEO and Founder of Rockstar Spirits, said: “I created the Two Swallows range in homage to my great uncle, Captain Matthew Webb, who was the first person to swim the English Channel in 1875.
“Tragically, he drowned whilst attempting to swim the rapids at Niagara Falls. I named the brand ‘Two Swallows’ because legend has it that a tattoo depicting two swallows on a Naval man will carry his soul to heaven.
“This rum brand is a tribute to my daring uncle not just in the brand name but in the bold, innovative packaging too. We’re all about heritage as well as modernity as the Diamond Distillery, where we source our spirits, has a rich history dating back to the 1650s.”
The rums are already available through some major UK retailers and in many on-trade venues. Fans include Holly Willoughby of ITV’s This Morning and has been named one of ‘the best rums in the world’ by GQ magazine.
The finished rums are produced and bottled in Manchester, England. The products, which are gluten free and suitable for vegans and vegetarians, have garnered seven Gold Medals in the Rum Masters.
The company, founded in 2017, has featured on the television programmes This Morning, Sunday Brunch, Steph’s Packed Lunch, Celebrity MasterChef and Dragon’s Den, the latter resulting in a successful pitch.