Pret A Manger launches first kids’ menu to grow family customer-base
Pret A Manger has introduced a first full menu designed specifically for kids as it looks to grow its family customer base.
Rolling out this week from 16 January, the range will initially be available in 70% of Pret’s shops across the UK.
All products will be made fresh by team members in shops throughout the day and will feature the same ingredients found in several Pret classics.
The Kids’ Ham Triangle sandwiches are made with the same Wiltshire cured ham as Pret’s best-selling Ham & Greve Baguette, but with thinner slices that are more suitable for children. Meanwhile, the Hummus & Cucumber pot has been specifically redesigned with a separate pot following feedback from a kids’ tasting panel.
Other products include Kids’ Cheese Triangle sandwiches, Kids’ Chicken & Cucumber Triangle sandwiches and a Kids’ Pizza Toastie, as well as a Kids’ Mango & Banana Yoghurt Pot and Kids’ Hummus & Cucumber Bowl.
Clare Clough, UK & Ireland managing director at Pret, said: “Launching Pret’s first full kids’ range has long been a personal ambition and we’ve worked closely with our food development team, franchise partners and even our extended Pret family to create a menu we’re proud of, using the same high-quality ingredients found in several Pret classics that kids will love.
“It’s a major milestone within our transformation journey to bring Pret to a more diverse customer-base across the country, from office workers to entire families and everyone in between. We felt it was the right time to expand our menu offer as we continue to focus our growth outside of London. We can’t wait to hear the feedback and are excited to create a new role for Pret within the lives of customers.’’
Over the past few years, Pret has been working with franchise partners to grow its retail footprint into areas outside of London, including recent openings in Bishop’s Stortford, Colchester and Worthing.
