Poundland increases range of products priced at £1 and below
Poundland is to increase the number of items available at £1 or below from around 1,000 to 1,500 in all its UK stores.
From tomorrow, this will include a range of everyday essentials such as milk, bread, sugar and eggs being reduced to a locked price of £1.
In addition, new £1 fresh produce stands will be introduced in over 520 stores which will offer key items such as apples and oranges.
The reductions include two litre milk creamed down from £1.45, 800g Kingsmill or Brace’s bread cut from £1.25, six free range eggs down from £1.50 and 1kg Whitworth sugar reduced from its usual £1.10.
Poundland said its typical core range of approximately 5,000 items will have around a third priced at £1 or less.
Poundland commercial director CJ Antal-Smith said: “Most retailers look to re-focus customers on high price, big profit items at Christmas as customers splash the cash.
“While we have everything you need at Poundland for an amazing Christmas we’re not going to forget the importance of every day essentials that are the bedrock of every home’s cupboard and fridge.
“Amazing value milk, bread eggs and sugar will be every bit as important to customers this Christmas as they look to keep within their budgets.”
This week Poundland has also launched ’12 deals of Christmas’ that covers a range of festive essentials such as LED lights, gift bags, wrap and biscuits. Spanning grocery and general merchandise, the offers will change each Wednesday between now and Christmas.
