Pizza Express partners with Too Good to Go
PizzaExpress has announced a partnership with Too Good To Go, the world’s number one marketplace for surplus food.
Having initially trialled the food waste redirection stream in 2022 as part of the brand’s overarching commitment to being Net Zero by 2040, the brand has now introduced Too Good To Go as a permanent programme in PizzaExpress’ 360 restaurants across the UK & Ireland to ensure surplus food does not go to waste.
Since launching in the UK in 2016, Too Good To Go has prevented more than 28 million surplus meals from going to waste, and through this new partnership, PizzaExpress has joined its mission to reduce food waste.
Using the free Too Good To Go app, the 12.7 million registered users can purchase a ‘Surprise Bag’ which will be filled with a mix of surplus food – all for a fraction of the price. At PizzaExpress, guests may receive a surprise of a Lasagna, featuring a slow cooked ragu, spinach and ricotta Cannelloni, or alternatively, a combination of three other surprise items including the brand’s iconic Dough Balls, Lemon & Herb Chicken Wings or a sweet surprise in the form of a dessert such as a Chocolate Brownie or Tiramisu.
PizzaExpress’ sustainability manager Cherry Dejos said the partnership means the brand could continue striving to make a positive impact on the environment as it works towards its Net Zero by 2040 target.
“For our customers, the partnership with Too Good To Go means surplus meals from our restaurants across the UK and Ireland can be purchased at a lower price, including our delicious Lasagna and Cannelloni, while helping to curb food waste at the same time.
“This is just one of the ways we are committed to making a difference, and among our other sustainability targets is ensuring that by 2025, all of our direct suppliers have joined us on our journey by requiring them to have set their own Net Zero targets.”
Sophie Trueman, Too Good To Go’s country director UK & Ireland, added, “We are delighted to be partnering with PizzaExpress. Having already had fantastic feedback from our community during a successful trial period, we’re looking forward to helping PizzaExpress make a positive impact on the environment.
“At Too Good To Go, we believe that saving food from going to waste is a win-win – consumers can get delicious food for less, and with one simple action, we’re collectively doing something great for the planet. I know our users will jump at the chance to save PizzaExpress’ Surprise Bags and I can’t wait to see our partnership flourish.”
