PAUL launches ‘PAUL at Home’ for nationwide delivery
PAUL, the artisan bakery and patisserie group, is launching a range of bread baking kits and product bundles for nationwide delivery this week.
Called ‘PAUL at Home’, the range will be available for next day delivery across mainland UK.
The bread making kit contains everything needed to bake a loaf at home including strong white bread flour, active dried yeast and a bread proving basket as well as a PAUL cotton sac a pain for keeping the bread fresh, a dough scraper and a recipe booklet. Meanwhile, a larger bread kit includes rolled oats, 1kg of strong white bread flour and 1kg of multigrain bread flour.
Customers will also be able to order a set of three PAUL jams that comes with a branded cotton tote bag and a coffee and hot chocolate box featuring one litre of PAUL hot chocolate, 250g of PAUL freshly ground coffee and a PAUL Keep Cup.
In addition, there is also a ‘Back to Work’ kit complete with branded Keep Cup and a reusable knife, fork and spoon .
Mark Hilton, chief executive of PAUL UK, said: “We are thrilled to be launching our ‘at Home’ range and expanding our delivery operation UK-wide. Consumers will no longer need to be near to a PAUL shop to experience our artisan bread, premium jams, signature hot chocolate etc. Artisan freshly baked bread is synonymous with the PAUL brand so launching with a bread-making kit was a no brainer. The plan is to expand the range further with new items scheduled to be released later this year and into 2021.”
The service will be available for delivery from 11 September.
PAUL is also expanding its food delivery service across Greater London with a next day delivery service across Zones 1 and 2 and a newly launched range available on Amazon Fresh.
