Paramount Retail hails Montezuma’s turnaround
Montezuma’s has returned to profit since joining the Paramount Retail Group family in May 2023.
The group has announced that after a year the chocolatier’s annual sales climbed to £10.8 million, with EBITDA reaching £1 million, as it introduced operational efficiencies and made targeted investments.
During the period, Paramount built a “stronger, more dynamic” team with deep FMCG experience and established a dedicated new product development team that has fostered collaboration, opened private label opportunities, and streamlined sourcing. It has also increased spending on digital marketing and customer engagement.
Looking ahead, Montezuma’s is planning to launch UK-wide pop-up shops to promote new product ranges and will also be developing an integrated loyalty scheme.
Never Miss a Retail Update!Paul Taylor, chairman of Paramount Retail Group, said: “Montezuma’s transformation is a testament to the power of strategic investment and an engaged, forward-thinking culture.
“This is the kind of result that defines our hands-on approach to business, proving that with the right focus and effort, even distressed assets can become success stories.”
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