Ocado expands health and wellness offering through Holland & Barrett partnership
Ocado Retail is expanding its health and wellness offering through a new partnership with Holland & Barrett.
The move will see the online grocer add hundreds of selected Holland & Barrett items to its product line-up in the coming weeks across the categories of vitamins, supplements, food, beauty and sports nutrition.
Amit Chitnis, Ocado’s chief commercial officer said: “We already have a great range of health and wellness products – including branded, Ocado Own Brand and of course M&S – but with many customers looking for even more choice in this area, we are delighted to now add Holland & Barrett, a specialist in this space and a well respected and trusted high street retailer.
“Whether it’s adding vitamins and minerals staples to the weekly shop, discovering products such as vitamin B6 and magnesium in trending areas like women’s health, friendly bacteria for the gut microbiome or sports supplements tailored to your workout, we hope this partnership will make it easier than ever for customers to shop for their holistic wellbeing and reach their goals.”
Other products in the 300 strong range will include items such as caster oil, lions mane mushroom, Omega 3 fish oil, high strength turmeric and cod liver oil.
Guy Farmer, Holland & Barrett’s commercial trading director UK&I, said: “The partnership with Ocado is an exciting moment for our business as we look to make health and wellness a way of life for everyone, adding quality years to life.
“This is just the first step in what we see as a strategic partnership for H&B and represents a key part of our ambitious transformation strategy, as we look to become our customers’ first choice for wellness products, advice and solutions.”
