Nisa rolling out Jisp’s industry-first scan & save technology
Nisa is implementing a national roll-out of Jisp’s revolutionary Augmented Reality (AR) vouchering system, ‘’Scan & Save’’, to independent retailers this month.
The solution will initially be launched in 12 Nisa stores across the UK and will allow customers to exclusively save up to 60% on more than 65 products across the store from leading brands such as Mondelez, PepsiCo, Kelloggs, Molson Coors and Nomad Foods.
The decision to go national stemmed from a highly successful pilot, delivering an impressive 82,116 scans, 40,001 taps and 32,895 redemptions on Scan & Save branded AR vouchers from September to December. Participating retailers accumulated a combined discount redemption value of £36,211 with over 2,300 unique shoppers, 81% becoming repeat redeemers.
Combining Scandit’s, the leader in mobile computer vision, AR technology with Jisp’s consumer app, Scan & Save reads product barcodes and presents exclusive promotions, which customers can then save and redeem with their mobile phones. The solution will help brands focus on minimising carbon footprint and waste through reduced need for in-store POS, optimising budgets, improving commerce/communications and growing sales in store. Retailers will also be remunerated for each scan and redemption of the voucher, creating an opportunity for brands to incentivise store owners and build loyalty.
Julian Fisher, CEO of Jisp, said: “We are thrilled to announce the Scan & Save roll-out with Nisa. Our pilot achieved above and beyond what we hoped to accomplish, benefiting everyone from retailers and brands, all the way to the customers. We’re delighted to be working with Nisa to bring even more retailers our exclusive technology to help grow sales, increase loyalty and understand more about customers’ shopping habits through our data.”
James Taylor, Head of Central Operations at Nisa added: “It’s been fantastic seeing our retailers adopt a new, trailblazing digital system in stores of every shape and size across the UK. Scan & Save is a superb solution for any retailer looking to deliver high-end technology that is often only accessible at larger supermarket chains. We’re excited to see more positive results in the upcoming months working with Jisp.”
Leading brands involved in Scan & Save have also benefited since the launch in September 2021, seeing uplifts in sales, shopper engagement and retailer product ordering. Scan & Save has allowed brands to build an instant digital relationship with customers and provide them with a greater understanding of customers’ shopping behaviours through interactions and actions in-store, helping them drive sales sustainably, demonstrate ROI and gain valuable insights.
Gary Batten, Phoenix Stores said: ‘’It’s easy to incorporate Scan & Save in store. We simply set up the POS and attached the shelf tickets to the shelf edges. We are now seeing customers familiar with Scan & Save coming into the store and confidently using the app again and again to redeem deals. Any retailers who don’t use this technology shouldn’t be in retail – it’s a no brainer’’.
The national roll-out will begin on 26th January.
