Nespresso opens new concept store at Liverpool ONE
Nespresso has launched a new concept store for the UK on Liverpool ONE’s Peter’s Lane.
Situated near to Michael Kors, The White Company and Beauty Bazaar Harvey Nichols, the 1,600 square foot shop is the brand’s third in the concept following trials in Cannes and New York.
As well as selling the brand’s coffee machines and capsules, the store will offer bespoke and interactive classes for customers where they will be able to compare its Grand Crus and limited edition releases. There will also be demonstrations of Nespresso machines and accessories and advice on how to master the art of coffee making.
Francisco Nogueira, Nespresso UK & Ireland managing director, said: “It is a very exciting step for us to introduce our new boutique concept to the UK and Peter’s Lane at Liverpool ONE is the perfect setting to do so. It is a stylish, modern location at the heart of the city and the premium brands alongside us add to a wonderful shopping experience.”
Designed by an in-house team, the new store concept is strong on sustainability with table tops made of used coffee grounds from the Nespresso factory in Switzerland, and wood sourced from Nespresso reforestation programmes on coffee farms. In addition, customers who are Nespresso Members will be able to return their used capsules to be recycled.
The opening follows the launch of a 3,000 square foot pop-up on Peter’s Lane from Mercedes last month. It also follows the announcement that Lunya, the family-owned Catalunyan restaurant bar and deli, is moving to a new location on the corner of College Lane and Hanover Street.
Alison Clegg, director of asset management at Grosvenor Europe, which manages Liverpool ONE, said: “We are delighted Nespresso chose Liverpool ONE to debut their new boutique concept, which further adds to our unique experiential offer, re-affirming our status as a leading retail and leisure destination for international brands.”
