Nespresso opens experiential store at Trinity Leeds
Nespresso has launched a new experiential store at the Trinity Leeds shopping centre as part plans to elevate its retail approach.
The boutique style shop features a ‘Taste & Discover’ area where customers can explore and create their own coffee recipes using iPad tutorials and Nespresso machines. In addition, augmented reality experiences allow consumers to immerse themselves in the stories, heritage and expertise behind Nespresso coffees and understand how capsules are recycled to give waste a second life.
The shop also includes ‘Coffee as an Art’ masterclass area to enable shoppers to learn about recipe creation and gain insight into the brand’s AAA Sustainable Quality Programme.
Guillaume Chesneau, managing director of Nespresso UK & ROI, said: “We strongly believe in the relevance of retail and recognise the important role that our boutiques play in delivering an elevated customer experience, working in tandem with other channels such as online. Our evolved boutique concept at Trinity Leeds will enable our customers to learn more about Nespresso blends, recipes, brewing methods and our commitment to sustainability. The new boutique offers sensorial excitement, excellent customer service and inspiring conversations with our coffee specialists, through immersive and personalised experiences that take coffee exploration further than ever before.”
The store has also been designed to reflect Nespresso’s commitment to sustainability, recycling and circularity, with sustainable features including tabletops made with used coffee grounds.
David Maddison, centre director at Trinity Leeds, said: “Nespresso’s arrival at Trinity Leeds has been eagerly anticipated and we’re excited to kick off 2022 by welcoming them to our line-up. With such a unique customer experience – from augmented reality and demonstrations to masterclasses and more – we’re sure the new boutique will prove a big hit with shoppers, further strengthening the fantastic offering here at Trinity Leeds.”
The new store at Trinity Leeds follows a successful UK launch of the concept at Kent’s Bluewater shopping centre, which opened in September 2021. The concept was designed by Italian architectural practice Parisotto + Formenton in close collaboration with Nespresso’s retail teams.
