M&S launches new ‘Veggie’ range to meet growing demand for vegetarian options
Marks & Spencer has launched a new range of vegetarian meals called Veggie following an uptick in demand for more vegetarian choices from customers.
Developed by the retailer’s in-house chefs, the range includes a choice of 14 meals including dishes such as Roasted Butternut Risotto and Roasted Mushroom Ravioli.
M&S said its research has shown that over 60% of vegetarians are unhappy with the number of options available to them in supermarkets and restaurants, while almost two-thirds said that there are not enough vegetables in restaurant and supermarket vegetarian meals.
Sharry Cramond, lifelong vegetarian and director of marketing and hospitality at M&S, said: “Many vegetarians, myself included, know all too well how it feels to look at a restaurant menu or supermarket shelves and only see a handful of meat-free options and rarely anything that celebrates vegetables.
“Our brand-new Veggie range more than meets that need and is the perfect solution for this overlooked group of foodies who want delicious, modern dishes packed with vegetables.”
The new meal collection includes items suitable for work lunches, midweek dinners and weekend entertaining.
M&S said its vegan Plant Kitchen range is growing in popularity with sales up 23% year-on-year. Bestsellers include a Hoisin No Duck Wrap, Green Thai Curry and Jasmine Rice, and Nutty Super Wholefood Salad.
