M&S launches campaign to support UK farmers
M&S is supporting its network of 10,000 UK farmers through the launch of a new campaign.
Lasting six weeks, the TV, social and in-store package aims to highlight the efforts of British farmers and growers in keeping shops supplied with meat, farmed fish, poultry, dairy products, fruit and vegetables throughout the coronavirus crisis.
Using ‘farmer cam’ footage on its website and social channels, the retailer is also featuring interviews with farmers and growers across the country. In addition, it will be airing newly re-edited versions of its Fresh Market Update TV series following ITV’s 6.30pm news every Monday to Thursday, which goes behind the scenes at M&S’s Select Farms.
Stuart Machin, managing director of M&S Food, said: “Despite the enormous challenges they are facing, our family of 10,000 British farmers are supporting us to deliver fantastic quality, fresh food for our customers, so we want to do our bit to support them. That is why we are standing by our long-standing British sourcing commitments, introducing new initiatives to tackle the problems our agricultural sector faces, and – through our new campaign – reminding customers of the incredible food our nation’s farmers produce.“
M&S has also written to major farming unions and government departments over the last week as it looks to encourage the government to address wider industry challenges around milk volumes and the supply of labour in produce.
Photo by Georgia Hawkins
