M&S Food launches campaign for new health and wellness ranges
M&S Food has launched a campaign to promote two new health and wellness ranges.
Running from 2 January, the campaign for Brain Food and YAY! Mushrooms will run across TV, VOD, press, digital audio, PR, paid and organic digital and social, as well as in-store and CRM for the next month.
Featuring the voice of Mark Heap, the actor and comedian known for his roles in Friday Night Dinner and Green Wing, the TV ad will focus on the Brain Ball, the hero line from the new Brain Food range. Lasting 30 seconds, it will appear across C4, ITV and Sky, including during shows such as The Masker Singer Special, This Morning and Wheel of Fortune.
Meanwhile, digital out of home will focus on the YAY! Mushrooms AM & PM Cold Pressed Shots as it looks to reach a target audience of commuters.
While the 13-line Brain Food range has been developed in partnership with the British Nutrition Foundation, The YAY! Mushrooms range has been created in partnership with Royal Botanic Gardens, Kew.
Sharry Cramond, marketing & loyalty director at M&S Food, said: “Insight, quality and innovation is at the heart of everything we do and these two new first to market own label ranges, M&S Brain Food and YAY! Mushrooms, are the perfect examples of when these three marry together.
“We’re seen as the leading retailer offering healthy choices and 80% of our customers say they are concerned about their cognitive/brain health, so it really made sense for us to introduce Brain Food to our foodhalls.
“YAY! Mushrooms taps into our adventurous customers who love to try new things and also aims to open us up to new customers who may be familiar with lion’s mane but have not tried them in a delicious drink.
“We’re absolutely obsessed by the quality of the products in our foodhalls and that’s why we’ve partnered with industry experts to support our claims on both ranges.
“This January, M&S truly is the home of health and we can’t wait to see what customers think of our exciting, tasty and beneficial new products.”
