M&S food business to sponsor Britain’s Got Talent
Marks & Spencer’s food business is to sponsor the 2019 series of ITV’s Britain’s Got Talent in its first ever headline TV sponsorship deal.
With the programme having a peak audience of 11.2 million viewers last year, the sponsorship will enable the retailer to showcase its food offering at the beginning and end of the show and around the ad breaks. Idents will also appear on ITV2’s Britain’s Got More Talent and the ITV Hub.
M&S is working with media agency Mindshare UK on the campaign which will cover a range of platforms including digital first activations and a social media campaign.
Sharry Cramond, M&S food marketing director, said: “What better way to get into the hearts and minds of Britain’s families than to team up with the biggest family show on TV. Through this partnership we’ll be bringing M&S Food into millions of home each week, telling more families about our great value, great quality food and encouraging them to choose M&S for their Saturday night family dinner.”
