M&S becomes first UK retailer to move to paper packaging for garlic baguettes
Marks & Spencer has become the first UK retailer to move to paper packaging for garlic baguettes as it looks ahead to reaching net zero by 2040 through its Plan A Roadmap.
The move will remove 5.5 million units of plastic and follows the retailer’s recent introduction of a fully recyclable paper fibre coffee cup and lid.
M&S is now offering all of its single and twin garlic baguettes in FSC approved paper packaging which can be recycled as paper at home. The single garlic baguette is M&S’ biggest seller in garlic breads with 4.3 million units purchased by customers each year.
At the end of 2023, M&S announced that it met its target to remove 75 million units of plastic in 2023/24 four months earlier than planned. The brand has committed to removing one billion units by 2027.
Lucinda Langton, head of sustainability at M&S Food, said: “We know our customers rank packaging as a top priority and M&S is committed to reducing plastic packaging as a key part of our Plan A roadmap to net zero.
“It’s a good step forward to remove 5.5 million units from our supply chain and we continue to work with our suppliers to find innovative new materials, processes, and equipment so we can make change at scale.
“These changes mean our customers can trust that the M&S quality products they love are made, sourced, and packaged with care.”
